SALES TRAINING SOLUTIONS

January 15, 2020February 27, 2020Sales

How to Achieve Astonishing Sales Results with Storytelling

Why has storytelling become so crucial to marketing and sales results that large and small businesses are hiring creative storytelling writers and Hollywood producers to tell their story? It is because the world has changed and how we make purchases has changed with it. Traditional marketing, including TV, radio, direct mail, and even billboards, have […]

November 20, 2019January 15, 2020Uncategorized

How to Keep Your Holiday Celebration Ethical and Professional

Holiday music is in the air, and shoppers are looking for bargains everywhere. But in the rush of the season, don’t forget, it is so easy to make a mistake that you will long regret. My post today provides tips to help you safely navigate the season. What you say definitely matters, but it’s what […]

November 7, 2019November 7, 2019Sales, Storytelling

How to Create an Engaging Environment and Make Your Business Soar

The latest Gallup Poll shows that a whopping 53% of employees are not engaged at work, and 13% are disengaged, including some whose actions will negatively impact the company. That leaves only 34% of employees who are engaged and actively working to bring creativity, productivity, and growth to your company. That means we have a […]

October 17, 2019Storytelling

How to Win Hearts and Minds With Your Story

Successful business leaders will tell you they learned from personal experiences that stories beat the unfeeling facts and figures in a PowerPoint presentation every time. It is true for Peter Guber of film, entertainment, and sports, and Paul Smith former executive of Proctor and Gamble Both men tell how they had a great business opportunity […]

September 17, 2019September 17, 2019Sales, Storytelling

How to Engage Your Audience and Win More Business

The fast pace of today’s digital world has changed the attention span of today’s audience. If you don’t grab your audience’s attention in less than 30 seconds, they will tune you out. So, don’t open with the usual introductory remarks, like thank you for joining me, or telling them what you are going to talk […]

August 28, 2019August 29, 2019Sales, Storytelling

How Good Stories Can Change No to Yes

We’ve all faced customers that say they are happy with the current situation and NO! to making a change. We use our best value proposition or our latest deal. Yet they remain steadfast in their determination not to buy our product or service or support our cause. In their book Switch, the Heath brothers use […]