How to Engage Employees and Create a Lovable Brand

What makes some brands stand out in the crowd while brands that once reigned supreme are now extinct or fighting for their life?  Those that stand out know who they are.  They can tell their story about how they were created and what they value.  But that alone does not make the difference. Stand out companies…

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Night At A Symphony Can Actually Improve Sales

I recently had the opportunity to attend a symphony led by a great conductor.  As he elegantly moved his arms and his body, I became aware of how his subtle movements connected with the musicians.  A conductor never says a word during the performance yet he carefully coordinates beautiful expressive music.  As I pondered his great…

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How to Overcome the Challenge of Engaging Your Customers

While enjoying the challenge of a 500 piece jigsaw puzzle with my niece Emma, I recalled lessons of my first day learning to be a trainer at Xerox. My coach, Doug Johnson said there were three things that were critical to my success in the classroom as well as the success of my students in…

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3 Powerful Ways to Quickly Pave the Way to Success

With all the noise of everyday advertisement, how do Movies, TV, and journalists achieve success and persuade you to see the movie, watch the program, and listen to or read an article? They quickly capture your attention and reach your emotionally with an exciting movie trailer, a sound bite or what newsmen call a “teaser”…

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3 Ways to Put Your Brand in the Spotlight

The most successful companies and people have a brand identity that puts them in the spotlight. If you search the internet, you’ll find the visual elements such as logo, colors, fonts, and tag line as a definition of brand. But brand is more than words on a page and visual elements – it’s the personality…

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I Challenge You to Make A Change & Make Money

I challenge you to tell a story in the opening of your sales call. It’s the number one persuasion method and attention-getter. Stories allow us to connect emotionally and intellectually. They earn likeability which creates trust and credibility. They’ll allow you to sow the seeds of ideas in the minds of your customers. They’re also a…

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